Looking back,

moving forward

A multimedia advertising campaign aimed to get church members in the pews to discuss the church’s history of racism and how to be more equitable moving forward.

Client
King of Kings Lutheran Church

Year
2024

  • Be visually interesting while maintaining a sense of welcome

  • Maintain style while being used and reiterated across multiple platforms

  • Design in a way that people without design experience may use the assets to create additional material in the future

THE BRIEF

  • Speak with church leaders to get their perspective on what the project’s main goal is

  • Develop language that is straight forward but still welcoming and engaging

  • Determine how to file and package assets for future non-designers to use

THE process

  • Building block style design with many moveable parts and a simple grid

  • Kept type and colors consistent across all deliverables

  • Ensured the design worked well in color as well as black and white to save money

THE solution

the gallery

THE skills

  • Adobe Suite: Illustrator, InDesign, and Photoshop

  • UX and UI Design

  • Adjusting to feedback from stakeholders