smart tools display

Update and redesign banners that pair with an interactive exhibit at the Ford Rouge Factory Tour.

Client
Ford Rouge Factory Tour

Year
2025

  • Modernize the design of the existing banners

  • Make the banners feel less static

  • Reduce the word count to better capture audiences’ attention

THE BRIEF

THE process

  • Pull assets and colors from the original banners

  • Sketches of layouts

  • Feedback from Experience Design team

  • Modernized the design sensibility by using rounder edges

  • Incorporated the idea of the assembly line through framing

  • Made the graphics more approachable by reducing copy

THE solution

the gallery

THE skills

  • Adobe Suite: Illustrator and Photoshop

  • Updating/Modernization of an existing design

  • Communication across multiple teams