Replace the temporary sign for the Wienermobile with a more refined and permanent solution.

Wienermobile

Client
The Henry Ford

Year
2025

  • Replace temporary sign

  • Distinguish Wienermobile from neighboring museum section

  • Align Oscar Mayer visual identifiers with museum style guidelines

THE BRIEF

THE process

  • Research of 1950’s Oscar Mayer advertisements

  • Sketches of layouts

  • Feedback from Experience Design team

THE solution

  • Blend of typefaces

  • Colorblocking

  • Updated copy

the gallery

THE skills

  • Adobe Suite: Illustrator and Photoshop

  • Creative problem solving

  • Layout and typography